Chapter: Marketing Information Systems

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Home > CIM Coursebook: Project Management in Marketing > Marketing Information Systems

CIM Coursebook: Project Management in Marketing |

Elwyn Cox; Frank McKee; Matthew Housden; Lynn Parkinson

Routledge

CIM Coursebook: Project Management in Marketing

Marketing Information Systems

Chapter Info

Authors

Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson

ARI Id

1666012635109_14446105

Access

Open/Free Access

Pages

9-15

DOI

10.4324/9780080961224-3

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Chapters/Headings	Author(s)	Pages	Info
Using Marketing Information to Develop a Justified Case for Marketing Projects (Weighting 15%)	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	1-31
Marketing Information for Business Cases	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	3-8
Marketing Information Systems	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	9-15
Research Briefs and Proposals	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	17-22
Presentation of Findings	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	23-31
Section 2: Building a Case for Marketing Projects (Weighting 20%)	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	33-70
Setting Aims, Goals and Objectives	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	35-41
Forecasts and Projections	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	43-50
Operational Management	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	51-60
The Case Report	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	61-70
Section 3: Assessing, Managing and Mitigating Risk Associated with Marketing Projects (Weighting 25%)	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	71-118
Identifying Risk	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	73-82
Risk Assessment and Evaluation	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	83-100
Risk Management and Mitigation	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	101-108
Controlling Risk	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	109-118
Section 4: Project Management for Analysis, Planning, Implementation and Control (Weighting 40%)	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	119-211
Foundations of Project Management	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	121-131
Project Process	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	133-143
Project Orientation	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	145-152
Project Scope	Frank McKee; Elwyn Cox; Matthew Housden; Lynn Parkinson	153-161
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