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Home > The Language of Branding: Theory, Strategies, and Tactics > The Language of Online and Offline Customer-Brand Interactions

The Language of Branding: Theory, Strategies, and Tactics |
Routledge
The Language of Branding: Theory, Strategies, and Tactics

The Language of Online and Offline Customer-Brand Interactions
Authors

ARI Id

1666065325298_14613559

Access

Not Available Free

Pages

129-143

DOI

10.4324/9780203139691-8

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