Chapter: Trends and Changes in Journal of Political Marketing Titles 2002

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Home > Political Marketing in Retrospective and Prospective > Trends and Changes in Journal of Political Marketing Titles 2002–2011

Political Marketing in Retrospective and Prospective |

Christine B. Williams; Bruce I. Newman

Routledge

Political Marketing in Retrospective and Prospective

Trends and Changes in Journal of Political Marketing Titles 2002–2011

Chapter Info

Authors

Christine B. Williams

ARI Id

1666081698225_14669526

Access

Not Available Free

Pages

8-17

DOI

10.4324/9781315873299-2

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Chapters/Headings	Author(s)	Pages	Info
Introduction: A 10 Year Perspective on the Role of Marketing in Politics	Bruce I. Newman; Christine B. Williams	1-7
Trends and Changes in Journal of Political Marketing Titles 2002–2011	Christine B. Williams	8-17
Political Marketing: Structural Models of Advertising Influence and Voter Behavior	Andrzej Falkowski; Wojciech Cwalina	18-35
Political Advertising as Political Marketing: A Retro-Forward Perspective	Lynda Lee Kaid	37-61
Formative Years of Political Consulting in America, 1934–2000	Dennis W. Johnson	62-82
Political Marketing and Lobbying: A Neglected Perspective and Research Agenda	Phil Harris; Conor McGrath	83-102
New Media and Political Marketing in the United States: 2012 and Beyond	Terri L. Towner; David A. Dulio	103-127
Conclusion	Christine B. Williams; Bruce I. Newman	128-130
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