Chapter: Ballot Issues, Local Elections, and Consultants

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Home > Political Consultants and American Elections: Hired to Fight, Hired to Win > Ballot Issues, Local Elections, and Consultants

Political Consultants and American Elections: Hired to Fight, Hired to Win |

Dennis W. Johnson

Routledge

Political Consultants and American Elections: Hired to Fight, Hired to Win

Ballot Issues, Local Elections, and Consultants

Chapter Info

Authors

Dennis W. Johnson

ARI Id

1666091129609_14699555

Access

Not Available Free

Pages

245-277

DOI

10.4324/9781315731872-13

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Chapters/Headings	Author(s)	Pages	Info
Introduction: Canvassing the Political Landscape	Dennis W. Johnson	1-5
Professional Campaigning: New Realities, New Challenges		7-72
Political Consultants and Professionally Driven Campaigns	Dennis W. Johnson	9-25
Running for Office: Not for the Faint of Heart	Dennis W. Johnson	26-49
Case Study: Challenging an Incumbent U. S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign	Dennis W. Johnson	50-72
Weapons of Modern Campaigning		73-241
Political Research: Digging up the Dirt	Dennis W. Johnson	75-109
Testing Public Opinion	Dennis W. Johnson	110-144
The Media: Old and New	Dennis W. Johnson	145-182
Reaching Out to Voters	Dennis W. Johnson	183-207
The Money Chase	Dennis W. Johnson	208-241
Wider Reach of Political Consulting		243-295
Ballot Issues, Local Elections, and Consultants	Dennis W. Johnson	245-277
Citizens, Voters, and Democratic Choice	Dennis W. Johnson	278-295
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