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Home > Consumer Behavior Knowledge for Effective Sports and Event Marketing > Introduction: The Study of Sports and Events Consumer Behavior
Consumer Behavior Knowledge for Effective Sports and Event Marketing |
Lynn R. Kahle; Angeline G. Close
Routledge
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Introduction: The Study of Sports and Events Consumer Behavior
Authors

Jesse King; Lynn R. Kahle; Angeline G. Close

ARI Id

1666104053013_14741278

Access

Open/Free Access

Pages

35-62

DOI

10.4324/9780203844113-8

Table of Contents of Book
Showing 1 to 15 of 15 entries
Chapters/HeadingsAuthor(s)PagesInfo
Introduction: The Study of Sports and Events Consumer Behavior
Jesse King; Lynn R. Kahle; Angeline G. Close
35-62
Section I: Influencing Behaviors in Society and Sports
63-64
A Framework for Measuring the Contributions of Sport to Society: Actors, Activities, and Outcomes
Seung Pil Lee; T. Bettina Cornwell
65-92
The Psychology of Fandom: Understanding the Etiology, Motives, and Implications of Fanship
Edward R. Hirt; Joshua J. Clarkson
93-120
Spectator Rage: An Overview
Scott A. Jones; Stephen J. Grove; Gregory M. Pickett
121-134
Section II: Building Relationships With Consumers Through Sports
135-136
Sport-Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers
Debra L. Scammon; Dan A. Fuller; Ekaterina V. Karniouchina; Tamara Masters
137-168
The Impact of Corporate Social Responsibility on NBA Fan Relationships: A Conceptual Framework
Pamela A. Kennett-Hensel; Russell Lacey; Matt Biggers
169-192
And a Child Athlete Will Save Us: Marketing Psychosocial and Physical Benefits of Sport to Children, Adolescents, Coaches, and Parents
Steven J. Andrews
193-216
The Motivations Associated With Attendance and Participation in an Amateur Sporting Event
Lada Helen V. Kurpis and Carl S. Bozman
217-240
Section III: Providing Service to Consumers Through Sports and Event Sponsorship
241-242
Hospitality: A Key Sponsorship Service in Sports Marketing
Rick Burton; John Tripodi; Scott Owen; Lynn R. Kahle
243-256
Assessing the Existential Validity of the Bowl Championship Series Rankings
Thomas J. Reynolds
257-272
Service Quality Perceived by Fans at Professional Sporting Events
273-294
Event Marketing and Sponsorship: Lessons Learned From the Tour de Georgia Cycling Races
R. Zachary Finney; Russell Lacey; Angeline G. Close
295-320
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 15 of 15 entries
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