Chapter: Discourse analysis and critical discourse analysis

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Home > Qualitative Research Methods in Public Relations and Marketing Communications > Discourse analysis and critical discourse analysis

Qualitative Research Methods in Public Relations and Marketing Communications |

Christine Daymon; Immy Holloway

Routledge

Qualitative Research Methods in Public Relations and Marketing Communications

Discourse analysis and critical discourse analysis

Chapter Info

Authors

Christine Daymon; Immy Holloway

ARI Id

1666125637987_14807699

Access

Not Available Free

Pages

177-191

DOI

10.4324/9780203846544-16

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Chapters/Headings	Author(s)	Pages	Info
PART I Getting started		13-14
The nature and usefulness of qualitative research for public relations and marketing communications	Christine Daymon; Immy Holloway	15-29
Selecting a topic and relating to your supervisor	Christine Daymon; Immy Holloway	30-50
Reviewing the literature and writing the research proposal	Christine Daymon; Immy Holloway	51-66
Ethical issues and access to participants	Christine Daymon; Immy Holloway	67-88
Ensuring the quality of research	Christine Daymon; Immy Holloway	89-108
PART II Selecting the research approach		109-110
Choosing between different types of research	Christine Daymon; Immy Holloway	111-125
Case studies	Christine Daymon; Immy Holloway	126-141
Grounded theory	Christine Daymon; Immy Holloway	142-156
Ethnography	Christine Daymon; Immy Holloway	157-176
Discourse analysis and critical discourse analysis	Christine Daymon; Immy Holloway	177-191
Phenomenology	Christine Daymon; Immy Holloway	192-200
Additional approaches: historical research and action research	Christine Daymon; Immy Holloway	201-218
PART III Collecting the data		219-220
Sampling	Christine Daymon; Immy Holloway	221-231
Interviews	Christine Daymon; Immy Holloway	232-252
Focus groups	Christine Daymon; Immy Holloway	253-269
Observation	Christine Daymon; Immy Holloway	270-287
Written, visual and multi-media materials	Christine Daymon; Immy Holloway	288-310
Chapters/Headings	Author(s)	Pages	Info

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