Chapter: Relationship Marketing in Corporate Legal Services

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Home > Service Industries Marketing: New Approaches > Relationship Marketing in Corporate Legal Services

Service Industries Marketing: New Approaches |

Mark Gabbott; Gillian Hogg

Routledge

Service Industries Marketing: New Approaches

Relationship Marketing in Corporate Legal Services

Chapter Info

Authors

Susan Hart; Gillian Hogg

ARI Id

1666139410693_14850819

Access

Not Available Free

Pages

55-69

DOI

10.4324/9781315037042-5

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Chapters/Headings	Author(s)	Pages	Info
Introduction	Gillian Hogg; Mark Gabbott	1-3
The Advertising of Services	Kathleen Mortimer; Brian P. Mathews	4-19
The Buying Centre	Angus W. Laing; Seonaidh Cotton; Rita Joshi; Gordon Marnoch; Lorna McKee; John Reid	20-37
Segmenting Financial Services Markets for Customer Relationships	Elliott Gregory; William Glynn	38-54
Relationship Marketing in Corporate Legal Services	Susan Hart; Gillian Hogg	55-69
Contextualising	Katherine Tyler; David McGirr; Edmund Stanley	70-89
Communicative Staging of the Wilderness Servicescape	Eric J. Arnould; Linda L. Price; Patrick Tierney	90-115
Assessing the Theatrical Components of the Service Encounter	Stephen J. Grove; Raymond P. Fisk; Michael J. Dorsch	116-134
Parental Choice of Primary School	Helen Bussell	135-147
The Use of Mystery Shopping in the Measurement of Service Delivery	Alan M. Wilson	148-163
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