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Home > Applying Social Cognition to Consumer-Focused Strategy > Using Implementation Intentions to Increase New Product Consumption: A Field Experiment
Applying Social Cognition to Consumer-Focused Strategy |
Frank R. Kardes; Paul M. Herr; Jacques Nantel
Routledge
Applying Social Cognition to Consumer-Focused Strategy
Using Implementation Intentions to Increase New Product Consumption: A Field Experiment
Authors

Frank R. Kardes; Maria L. Cronley; Steven S. Posavac

ARI Id

1666141205971_14855886

Access

Not Available Free

Pages

231-246

DOI

10.4324/9781410613271-17

Table of Contents of Book
Showing 1 to 20 of 22 entries
Chapters/HeadingsAuthor(s)PagesInfo
NEW PERSPECTIVES ON CONSUMER INFORMATION PROCESSING
13-14
The Role of Information Processing in Single-Alternative and Multiple-Alternative Judgments and Decisions
Robert S. Wyer, Jr.
15-48
Implications of Selective Processing for Marketing Managers
Steven S. Posavac; Gavan J. Fitzsimons; Frank R. Kardes; David M. Sanbonmatsu
49-64
Recent Developments in Attribution Research and Their Implications for Consumer Judgments and Behavior
David H. Silvera; Daniel Laufer
65-90
NEW PERSPECTIVES ON CONSUMER INFORMATION PROCESSING AND RESEARCH METHODS
91-92
Marketing by Mistake: The Unintended Consequences of Consumer Research
Jane E. Machin; Gavan J. Fitzsimons
93-108
Knowledge in Error: Decoding Consumer Judgment with the JUMP Model
Murali Chandrashekaran; Kristin Rotte; Rajdeep Grewal
109-146
Toward a Unified Implicit Brand Theory
Brian C. Tietje; Frédéric F. Brunel
147-166
Advancing Theory on Consumer Plans, Actions, and How Marketing Information Affects Both
Roger March; Arch G. Woodside
167-192
NEW PERSPECTIVES ON MOTIVATION AND CONSUMER INFORMATION PROCESSING
193-194
Goals, Policies, Preferences, and Actions
Arthur B. Markman; C. Miguel Brendl
195-212
Consumption as a Multiple-Goal Pursuit Without Awareness
Woo Young Chun; Arie W. Kruglanski
213-230
Using Implementation Intentions to Increase New Product Consumption: A Field Experiment
Frank R. Kardes; Maria L. Cronley; Steven S. Posavac
231-246
Regulatory Focus and Consumer Information Processing
Arnd Florack; Martin Scarabis; Stefanie Gosejohann
247-276
NEW PERSPECTIVES ON CONSUMER INFORMATION PROCESSING AND PERSUASION
277-278
Subliminal Priming and Persuasion: How Motivation Affects the Activation of Goals and the Persuasiveness of Messages
Erin J. Strahan; Steven J. Spencer; Mark P. Zanna
279-292
Consumer Responses to False Information: Is Believability Necessary for Persuasion?
Claudiu V. Dimofte; Richard F. Yalch
293-308
TEEN Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects
Philip J. Mazzocco; Derek D. Rucker; Timothy C. Brock
309-330
The Positive Effects of Negative Advertising: It’s a Matter of Time
Ronald C. Goodstein; Deborah A. Cours; Brian K. Jorgensen; Jaideep Sengupta
331-342
TEEN When “What Might Have Been” Leads to What Isn’t Best: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition
Sukki Yoon; Patrick T. Vargas
343-364
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 22 entries
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