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Home > Applying Social Cognition to Consumer-Focused Strategy > The Promise of Sociocognitive Consumer Psychology

Applying Social Cognition to Consumer-Focused Strategy |
Routledge
Applying Social Cognition to Consumer-Focused Strategy

The Promise of Sociocognitive Consumer Psychology
Authors

ARI Id

1666141205971_14855895

Access

Not Available Free

Pages

383-390

DOI

10.4324/9781410613271-26

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