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Home > Marketing the Arts: A Fresh Approach > FROM MISSIONARY TO MARKET MAKER: RECONCEPTUALIZING ARTS MARKETING IN PRACTICE
Marketing the Arts: A Fresh Approach |
Finola Kerrigan
Routledge
Marketing the Arts: A Fresh Approach
FROM MISSIONARY TO MARKET MAKER: RECONCEPTUALIZING ARTS MARKETING IN PRACTICE
Authors

DEBI HAYES; SIMON ROODHOUSE

ARI Id

1666149146471_14881390

Access

Not Available Free

Pages

60-73

DOI

10.4324/9780203855072-13

Table of Contents of Book
Showing 1 to 18 of 18 entries
Chapters/HeadingsAuthor(s)PagesInfo
MARKETING THE ARTS
DARAGH O’REILLY and FINOLA KERRIGAN
21-24
CHALLENGING CONVENTIONS IN ARTS MARKETING: EXPERIENCING THE SKULL
ALAN BRADSHAW; FINOLA KERRIGAN; MORRIS B. HOLBROOK
25-37
THE ARTIST IN BRAND CULTURE
JONATHAN E. SCHROEDER
38-50
THE TENSION BETWEEN ARTISTIC AND MARKET ORIENTATION IN VISUAL ART
IAN FILLIS
51-59
FROM MISSIONARY TO MARKET MAKER: RECONCEPTUALIZING ARTS MARKETING IN PRACTICE
DEBI HAYES; SIMON ROODHOUSE
60-73
CONVERSATION, COLLABORATION AND COOPERATION: COURTING NEW AUDIENCES FOR A NEW CENTURY
ANGELA OSBORNE; RUTH RENTSCHLER
74-91
WORKING WEEKS, RAVE WEEKENDS: IDENTITY FRAGMENTATION AND THE EMERGENCE OF NEW COMMUNITIES
CHRISTINA GOULDING; AVI SHANKAR; RICHARD ELLIOTT
92-123
GENERATING AESTHETIC EXPERIENCES FROM ORDINARY ACTIVITY: NEW TECHNOLOGY AND THE MUSEUM EXPERIENCE
DIRK VOM LEHN
124-140
FROM LUXURY TO NECESSITY: THE CHANGING ROLE OF QUALITATIVE RESEARCH IN THE ARTS
LISA BAXTER
141-160
DREAMING OF ARTISTIC EXCELLENCE, POPULARITY, OR BOTH?
MICHELA ADDIS; MORRIS B. HOLBROOK
161-172
BETWEEN FAN CULTURE AND COPYRIGHT INFRINGEMENT: MANGA SCANLATION
HYE-KYUNG LEE
173-190
BLUEGRASS REVIVAL: MARKETING AND AUTHENTICITY IN THE HILLS OF APPALACHIA
ELIZABETH C. HIRSCHMAN
191-209
EVOLVING PERSPECTIVES ON MUSIC CONSUMPTION
GRETCHEN LARSEN; ROB LAWSON
210-224
MUSINGS FROM MILES: WHAT MILES DAVIS CAN TELL US ABOUT MUSIC AND MARKETING
NOEL DENNIS; MICHAEL MACAULAY
225-233
A NIGHT AT THE THEATRE: MOVING ARTS MARKETING FROM THE OFFICE TO THE KITCHEN AND BEYOND
ANNMARIE RYAN; MATT FENTON; DANIELA SANGIORGI
234-250
Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post)Modern World
ELIZABETH CARNEGIE
251-259
EXTREME CULTURAL AND MARKETING MAKEOVER: LIVERPOOL HOME EDITION
ANTHONY PATTERSON
260-276
THE BRAND STRIPPED BARE BY ITS MARKETERS, EVEN
STEPHEN BROWN
277-286
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 18 of 18 entries
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