Chapter: Introduction

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Marketing in Central and Eastern Europe

Introduction

Chapter Info

Authors

ARI Id

1666153810824_14896978

Access

Not Available Free

Pages

1-6

DOI

10.4324/9781315862491-1

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Chapters/Headings	Author(s)	Pages	Info
Introduction	Jan Nowak	1-6
Increasing the Validity of Post Command Economy Research and Application	Rene Dentiste Mueller; James D. Mueller	7-26
Environmental Dimensions of Emerging Markets: Introducing a Region-Relevant Market Analysis Matrix	Dana-Nicoleta Lascu; Lalita A. Manrai; Ajay K. Manrai	27-41
Market-Entry Strategies in Poland-A Preliminary Report	Shaukat Ali; Hafiz Mirza	43-62
An Assessment of Foreign Direct Investment Opportunities in Hungary	Manzur Rahman; Claudio Carpano	63-77
Can Westem-Style Marketing Be Applied in Transitional Economies? A Study of Consumer Bank Marketing in Poland	Jeanne Hill; Carolyn Kennington	79-93
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