Chapter: Political Marketing and the Segmentation of the Grey Vote

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Home > Going Grey: The Mediation of Politics in an Ageing Society > Political Marketing and the Segmentation of the Grey Vote

Going Grey: The Mediation of Politics in an Ageing Society |

Scott Davidson

Routledge

Going Grey: The Mediation of Politics in an Ageing Society

Political Marketing and the Segmentation of the Grey Vote

Chapter Info

Authors

Scott Davidson

ARI Id

1666156889786_14906952

Access

Not Available Free

Pages

76-91

DOI

10.4324/9781315585376-12

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Chapters/Headings	Author(s)	Pages	Info
Introduction	Scott Davidson	11-20
The Great Age Transformation	Scott Davidson	21-24
Theories of Ageing	Scott Davidson	25-30
Age is a Political Issue: The Attempts to Frame Ageing as Socially Divisive	Scott Davidson	31-36
Ageist Stereotyping and Discrimination	Scott Davidson	37-44
Ageing in the Media	Scott Davidson	45-56
The Politics of Ageing: Age and Voting Behaviour	Scott Davidson	57-66
My Generation. . . My Life Story: The Role of Cohorts and the Life Cycle	Scott Davidson	67-75
Political Marketing and the Segmentation of the Grey Vote	Scott Davidson	76-91
Quantifying the Rise of the Grey Vote	Scott Davidson	92-116
Time Bombs and Greedy Boomers … Case Study Analysis: Elite BBC Reporting on the Political Implications of Ageing – Making a Drama out of a ‘Crisis’?	Scott Davidson	117-126
Mediating the Grey Vote: The UK General Election Campaigns of 2005 and 2010	Scott Davidson	127-158
Constructing the Grey Vote	Scott Davidson	159-184
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