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Chapters/Headings Author(s) Pages Info
PART I: THE SPORTS INDUSTRY
30-30
31-57
58-80
81-100
PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT
101-101
102-126
127-143
144-165
PART III: THE COMMERCIALISATION OF ‘AMATEUR’ SPORT
166-166
167-187
188-208
209-228
PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT
229-229
230-247
248-268
269-286
PART V: SPORT SPONSORSHIP
287-287
288-305
306-325
326-341
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