Chapter: Foreign Multinationals and Innovation in British Retailing, 1850

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Home > The Emergence of Modern Marketing > Foreign Multinationals and Innovation in British Retailing, 1850–1962

The Emergence of Modern Marketing |

R.A. Church; Andrew Godley

Routledge

Foreign Multinationals and Innovation in British Retailing, 1850–1962

Chapter Info

Authors

Andrew Godley

ARI Id

1666186917385_15006974

Access

Open/Free Access

Pages

80-100

DOI

10.4324/9780203484005-5

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Chapters/Headings	Author(s)	Pages	Info
The Emergence of Modern Marketing: International Dimensions	Roy Church; Andrew Godley	1-5
Madame Tussaud and the Business of Wax: Marketing to the Middle Classes	Pamela Pilbeam	6-22
Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918–39: J. &a; J. Colman, Reckitt &a; Sons and Lever Bros. /Unilever	Roy Church; Christine Clark	23-59
Closing the Deal: GM&s; s Marketing Dilemma and Its Franchised Dealers, 1921–41	Sally Clarke	60-79
Foreign Multinationals and Innovation in British Retailing, 1850–1962	Andrew Godley	80-100
Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry	Gerben Barker	101-127
‘Times Change and We Change with Them&s; : The German Advertising Industry in the Third Reich — Between Professional Self-Interest and Political Repression	Hartmut Berghoff	128-147
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