Chapter: Challenges in Reputation Management

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Home > Corporate Reputation and Competitiveness > Challenges in Reputation Management

Corporate Reputation and Competitiveness |

Rosa Chun; Rui Da Silva; Gary Davies; Stuart Roper

Routledge

Corporate Reputation and Competitiveness

Challenges in Reputation Management

Chapter Info

Authors

Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper

ARI Id

1666208349614_15073812

Access

Not Available Free

Pages

218-234

DOI

10.4324/9780203218112-12

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Chapters/Headings	Author(s)	Pages	Info
Reputation as a strategic approach		1-134
A brief history of strategic thought	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	3-23
The traditional approach to Reputation Management	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	24-57
The reputation paradigm	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	58-76
The company as a brand	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	77-98
Defending a reputation	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	99-134
Managing reputation by managing corporate personality		135-258
Measuring reputation	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	137-158
The management of image and identity	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	159-175
Managing the Reputation Chain	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	176-200
Reputation and business performance	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	201-217
Challenges in Reputation Management	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	218-234
Managing the personality of the organization	Gary Davies; Rosa Chun; Rui Vinhas da Silva; Stuart Roper	235-258
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