Chapter: Specific Models of Patient Flow Dynamics

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Home > Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics > Specific Models of Patient Flow Dynamics

Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics |

Mark Paich; Corey Peck; Jason Valant

Routledge

Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics

Specific Models of Patient Flow Dynamics

Chapter Info

Authors

Mark Paich; Corey Peck; Jason Valant

ARI Id

1666218715648_15106162

Access

Not Available Free

Pages

125-144

DOI

10.3109/9781420087710-7

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Chapters/Headings	Author(s)	Pages	Info
Traditional Approaches to Brand Planning: The Disconnect between Product Strategies and Commercial Evaluations	Mark Paich; Corey Peck; Jason Valant	1-17
Dynamic Modeling Approach to Brand Planning: Operationally Understanding Key Marketplace Dynamics	Mark Paich; Corey Peck; Jason Valant	19-37
The Dynamic Modeling Language	Mark Paich; Corey Peck; Jason Valant	39-55
Patient Flow Sector of the Standard Template Dynamic Model	Mark Paich; Corey Peck; Jason Valant	57-81
Extensions of the Standard Template	Mark Paich; Corey Peck; Jason Valant	83-103
Data for the Standard Template Dynamic Model	Mark Paich; Corey Peck; Jason Valant	105-124
Specific Models of Patient Flow Dynamics	Mark Paich; Corey Peck; Jason Valant	125-144
Dynamic Models of Doctor Adoption of Newly Released Pharmaceuticals	Mark Paich; Corey Peck; Jason Valant	145-160
Agent-Based Modeling Approach	Mark Paich; Corey Peck; Jason Valant	161-176
Treatment Attractiveness of Pharmaceutical Products	Mark Paich; Corey Peck; Jason Valant	177-191
Integrating the Three Sectors of the Standard Template Dynamic Model	Mark Paich; Corey Peck; Jason Valant	193-209
Strategy Testing Using Integrated Standard Template Model	Mark Paich; Corey Peck; Jason Valant	211-224
Dynamic Modeling of First-Mover Advantage and Network Effects	Mark Paich; Corey Peck; Jason Valant	225-236
Dynamic Modeling of New Marketplaces: Techniques for Dealing with Uncertainty	Mark Paich; Corey Peck; Jason Valant	237-247
Integrating Standard Template Dynamic Models Across Indications	Mark Paich; Corey Peck; Jason Valant	249-258
Dynamic Modeling of Pharmaceutical Pipeline Portfolio Issues *	Mark Paich; Corey Peck; Jason Valant	259-283
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