Chapter: RESORT TO NOSTALGIA: MOUNTAINS, MEMORIES AND MYTHS OF TIME

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Home > Buy This Book: Studies in Advertising and Consumption > RESORT TO NOSTALGIA: MOUNTAINS, MEMORIES AND MYTHS OF TIME

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Mica Nava; Andrew Blake; Iain MacRury; Barry Richards

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RESORT TO NOSTALGIA: MOUNTAINS, MEMORIES AND MYTHS OF TIME

Chapter Info

Authors

Andrew Wernick

ARI Id

1666229924476_15140200

Access

Not Available Free

Pages

219-235

DOI

10.4324/9781315004853-27

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Chapters/Headings	Author(s)	Pages	Info
INTRODUCTION		13-23
This page intentionally left blank		24-24
Part I THEORIES AND HISTORIES		25-25
This page intentionally left blank		26-26
PATHS TO MASS CONSUMPTION: BRITAIN AND THE USA SINCE 1945	Frank Mort	27-45
FRAMING ADVERTISING: CULTURAL ANALYSIS AND THE INCRIMINATION OF VISUAL TEXTS	Mica Nava	46-62
CONSUMER CULTURE AND THE POLITICS OF NEED	Slater	63-75
THE BENETTON-TOSCANI EFFECT: TESTING THE LIMITS OF CONVENTIONAL ADVERTISING	Pasi Falk	76-95
This page intentionally left blank		96-96
Part II		97-97
This page intentionally left blank		98-98
INVESTMENTS IN THE CONSUMER	Celia Warde	99-114
ADVERTISING EXECUTIVES MODERN	Nixon	115-131
CAPITAL&s; S CULTURAL STUDY: MARKETING POPULAR ETHNOGRAPHY OF US LATINO CULTURE	Roberta Astroff	132-148
Part III CASE STUDIES: CAMPAIGNS AND PRODUCTS		149-149
This page intentionally left blank		150-150
IMAGE POLITICS: NEGATIVE ADVERTISING STRATEGIES AND THE ELECTION AUDIENCE	Stephen Kline	151-168
KEEPING MRS DAWSON BUSY: SAFE SEX, GENDER AND PLEASURE IN CONDOM ADVERTISING SINCE 1970	fabling	169-189
TRANSNATIONAL PUBLISHING: THE CASE OF ELLE DECORATION	Barbara Usherwood	190-202
ADDRESSING THE PUBLIC: TELEVISION, CONSUMPTION AND THE FAMILY IN AUSTRIA IN THE 1950s AND 1960s	Monika Bernold Andrea Ellmeier	203-215
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