Chapter: Marketing and University Outreach: Parallel Processes

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Marketing University Outreach Programs |

Ralph S Foster; William I Sauser; Donald Self

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Marketing and University Outreach: Parallel Processes

Chapter Info

Authors

William I. Sauser, I r. Ralph S. Foster, Ir. Donald R. Self

ARI Id

1666238446828_15166582

Access

Not Available Free

Pages

13-32

DOI

10.4324/9781315859453-7

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Chapters/Headings	Author(s)	Pages	Info
Introduction		11-12
Marketing and University Outreach: Parallel Processes	William I. Sauser, I r. Ralph S. Foster, Ir. Donald R. Self	13-32
Segmenting and Targeting the Organizational Market		33-54
A Societal Marketing Orientation for University Extension		55-72
Program Delivery: From Face-to-Face to Distance Learning		73-100
Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services		101-124
Developing a Comprehensive Promotional Plan		125-148
Whoa! Timeout!-Somebody Out There Is Sending Us a Message		149-158
Linking Marketing to Strategic Long-Range Planning		159-176
The Role of Marketing Research and Decision Systems in the Marketing Process		177-200
Marketing Information Sources for Outreach Professionals		201-222
Model Programs in University Outreach	Ralph S. Foster, Jr. Henry B. Burdg Mary Quinn Burkhart P. W. Brown Richard A. Alekna Ben May W. Gaines Smith	223-262
Future Trends in University Extension	Donald R. Self Ralph S. Foster, Jr. William I. Sauser, Jr.	263-274
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