Chapter: A Proposed Theory and Definition of Deceptiveness

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Home > Deceptive Advertising: Behavioral Study of a Legal Concept > A Proposed Theory and Definition of Deceptiveness

Deceptive Advertising: Behavioral Study of a Legal Concept |

Jef Richards

Routledge

Deceptive Advertising: Behavioral Study of a Legal Concept

A Proposed Theory and Definition of Deceptiveness

Chapter Info

Authors

Jef I. Richards

ARI Id

1666243599946_15185623

Access

Open/Free Access

Pages

66-110

DOI

10.4324/9781315044477-5

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Chapters/Headings	Author(s)	Pages	Info
Introduction	Jef I. Richards	1-8
The Law&s; s View of Deception as a Legal Concept	Jef I. Richards	9-26
The Law&s; s View of Deceptiveness as a Behavioral Concept	Jef I. Richards	27-46
Behavioral Researchers&s; View of Deceptiveness as a Behavioral Concept	Jef I. Richards	47-65
A Proposed Theory and Definition of Deceptiveness	Jef I. Richards	66-110
A Design for the Measurement of Deceptiveness	Jef I. Richards	111-145
Pilot Study	Jef I. Richards	146-177
Summary	Jef I. Richards	178-181
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