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Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases |
Evangelos Christou; Marianna Sigala
Routledge
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Blogs: “Re-inventing” Tourism Communication
Authors

Serena Volo

ARI Id

1666275723758_15289580

Access

Open/Free Access

Pages

171-186

DOI

10.4324/9781315609515-23

Table of Contents of Book
Showing 1 to 20 of 27 entries
Chapters/HeadingsAuthor(s)PagesInfo
Introduction
23-26
Part 1 Web 2. 0: Strategic and Operational Business Models
27-28
Introduction to Part 1
Marianna Sigala
29-32
Web 2. 0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals. com and wineandhospitalitynetwork. com
33-46
Web 2. 0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism
47-60
‘Creating the Buzz’: Merchant City (Glasgow) Case Study
Jim Hamill; Alan Stevenson
61-74
Examining Hotel Managers’ Acceptance of Web 2. 0 in Website Development: A Case Study of Hotels in Hong Kong
75-88
Part 2 Web 2. 0: Applications for Marketing
89-90
Introduction to Part 2
Evangelos Christou
91-94
Theoretical Models of Social Media, Marketing Implications, and Future Research Directions
95-108
Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing
109-120
National DMOs and Web 2. 0
Jim Hamill; Alan Stevenson; Daniela Attard
121-142
Arizona Meeting Planners’ Use of Social Networking Media
Woojin Lee; Timothy J. Tyrrell
143-154
Web 2. 0 and Pricing Transparency in Hotel Services
Evangelos Christou; Athina Nella
155-170
Blogs: “Re-inventing” Tourism Communication
Serena Volo
171-186
Part 3 Web 2. 0: Travellers’ Behaviour
187-188
Introduction to Part 3
Ulrike Gretzel
189-192
Travellers 2. 0: Motivation, Opportunity and Ability to Use Social Media
193-210
Use and Creation of Social Media by Travellers
Kyung-Hyan Yoo; Ulrike Gretzel
211-228
Users’ Attitudes Toward Online Social Networks in Travel
Khaldoon “Khal” Nusair, Mehmet Erdem, Fevzi Okumus
229-246
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 27 entries
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