Chapter: The codes of the audience

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Home > The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society > The codes of the audience

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society |

Routledge

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

The codes of the audience

Chapter Info

Authors

ARI Id

1666308633477_15395992

Access

Not Available Free

Pages

122-143

DOI

10.4324/9780203873079-4

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Chapters/Headings	Author(s)	Pages	Info
Introduction: fundamentals and starting points	Sut Jhally	1-23
The fetishism of commodities: Marxism, anthropology, psychoanalysis	Sut Jhally	24-63
The valorisation of consciousness: the political economy of symbolism (with Bill Livant)*	Sut Jhally	64-121
The codes of the audience	Sut Jhally	122-143
Advertising codes and fetishism: an empirical study	Sut Jhally	144-172
Conclusion: advertising, religion and the mediation of meaning	Sut Jhally	173-205
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