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The 4A&s; s of Marketing: Creating Value for Customers, Companies and Society |
Routledge
The 4A&s; s of Marketing: Creating Value for Customers, Companies and Society

Think Like a Customer
Authors

ARI Id

1666320420693_15430149

Access

Open/Free Access

Pages

24-49

DOI

10.4324/9780203802168-3

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