Chapter: Apposite Anthropology and the Elasticity of Ethnography

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Home > Doing Anthropology in Consumer Research > Apposite Anthropology and the Elasticity of Ethnography

Doing Anthropology in Consumer Research |

Patricia L Sunderland; Rita M Denny

Routledge

Apposite Anthropology and the Elasticity of Ethnography

Chapter Info

Authors

by John F. Sherry Jr

ARI Id

1666322185303_15436472

Access

Open/Free Access

Pages

89-92

DOI

10.4324/9781315430171-15

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Chapters/Headings	Author(s)	Pages	Info
Part I Introduction		23-24
Anthropologists and Anthropology in Consumer Research		25-42
What Does Cultural Analysis Mean?		43-56
Framing Cultural Questions: What is Coffee in Benton Harbor or Bangkok?		57-80
Part II Engaging Approaches		81-82
The Ordinary Matters: Making Anthropology Audible	by Donald D. Stull	83-88
Apposite Anthropology and the Elasticity of Ethnography	by John F. Sherry Jr	89-92
The Social Life of Metaphors: Have We Become Our Computers?		93-110
Finding Ourselves in Images: A Semiotic Excursion		111-138
Contextualizing Emotion: When Do Boredom, Paranoia, and “Being Strong” Become Emotions?		139-172
Diagnosing Conversational Details		173-196
Part III Engaging Entanglements		197-198
Entangled by Russell Belk		199-204
Reflexivity and Visual Media: Entanglements as a Productive Field	by Vilma Santiago-Irizarry and Frederic W. Gleach	205-210
Anthropology and Consumer Segmentation: The Terrain of Race and Ethnicity		211-248
Ethnographic Video in Consumer Research: Fulfilling the Promise?		249-278
Photographs, Ethics, and Exoticization in/of Practice		279-318
Part IV Engaging One Another		319-320
Engaging One Another		321-328
References		329-357
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