Chapter: 21. Corporate Identity

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Home > Handbuch Sprache in der Wirtschaft > 21. Corporate Identity

Handbuch Sprache in der Wirtschaft |

Markus Hundt; Dorota Biadala

De Gruyter

21. Corporate Identity

Chapter Info

Authors

Simone Burel

ARI Id

1666668003603_7292907

Access

Not Available Free

Pages

437

DOI

10.1515/9783110296211-023

Chapter URL

https://www.degruyter.com/document/doi/10.1515/9783110296211-023/html

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Chapters/Headings	Author(s)	Pages	Info
Frontmatter		I
Inhaltsverzeichnis		V
Einleitung	Markus Hundt; Dorota Biadala	IX
1. Was ist Unternehmenskommunikation?	Claudia Mast	3
2. Kommunikation in der Wirtschaft über Geld	Birger P. Priddat	25
3. Textverstehen – Kohärenz – Individuelle Hypothesen	Heidrun Gerzymisch	46
4. Metaphern als wissenskonstitutive Elemente in der Wirtschaftskommunikation	Barbara Brandstetter	63
5. Zum Verhältnis von Texten und Bildern im Storytelling	Dieter Georg Herbst	87
6. Globalisierung in der Wirtschaftskommunikation	Christoph Moss; Katharina Balkmann	107
7. Kundenkommunikation	Simone Huck-Sandhu; Katrin Hassenstein	131
8. Investor Relations	Klaus Rainer Kirchhoff	151
9. Public Relations in der Unternehmenskommunikation	Daniela Puttenat	164
10. Herausforderungen und Erfolgsfaktoren von Change-Kommunikation	Eike Wagner; Stefanie Guse	177
11. Ohne Risiko keine Chance	Peter Höbel	200
12. Wettbewerb um die Bedeutungen	Inga Ellen Kastens	233
13. Beratung, Coaching, Supervision	Stephan Habscheid	256
14. Wirtschaftssprache in den Übersetzungswissenschaften	Anastasia Konovalova	272
15. Soziale Medien in der externen Unternehmenskommunikation	Alexander Lasch	297
16. Sprache in Geschäftsberichten	Manfred Piwinger	324
17. Werbung	Elke Ronneberger-Sibold; Sabine Wahl	343
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