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Management and Economics of Communication |
Stephanie Kienzler; M. Bjørn von Rimscha
De Gruyter Mouton
Management and Economics of Communication
10 Media concentration
Authors

Natascha Just

ARI Id

1666768706148_7657091

Access

Not Available Free

Pages

187

DOI

10.1515/9783110589542-010

Chapter URL

https://www.degruyter.com/document/doi/10.1515/9783110589542-010/html

Table of Contents of Book
Showing 1 to 20 of 33 entries
Chapters/HeadingsAuthor(s)PagesInfo
Frontmatter
I
Preface to Handbooks of Communication Science series
V
Contents
IX
1 Management and economics of media and communication – History and definition of the field
M. Bjørn von Rimscha
1
2 Industrial organization of media markets and competition policy
Oliver Budzinski; Björn A. Kuchinke
21
3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view
Päivi Maijanen
47
4 (New) Institutional media economics
Christian Steininger
69
5 Political economy
Terry Flew
87
6 Quantitative methods
Marcel Garz
109
7 Qualitative methods in media management research
Leona Achtenhagen; Joaquín Cestino
129
8 Convergence
Gillian Doyle
151
9 Content platforms
Benedikt Berger; Simon Bründl; Joschka Mütterlein; Thomas Hess
169
10 Media concentration
Natascha Just
187
11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t
Karen Donders; Tim Raats; Stephanie Tintel
203
12 Innovation & creativity: Media as business and commons
Marika Lüders
223
13 Labour and risk in the media industries: Individual and organisational perspectives
Anna Zoellner; David Lee
241
14 Media and the economic cycle
Stephanie Kienzler
261
15 Designing marketing models for media products
Rouven Seifert; Michel Clement; Cord Otten
281
16 Branding: Media brands and brands as media
Sylvia M. Chan-Olmsted; Rang Wang
311
17 Transnational media and their management
M. Bjørn von Rimscha; Johanna E. Möller
333
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 33 entries
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