Chapter: Key concepts and principles of social marketing

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Home > Social Marketing and Public Health: Theory and practice > Key concepts and principles of social marketing

Social Marketing and Public Health: Theory and practice |

Jeff French; Clive Blair-Stevens; Dominic McVey; Rowena Merritt

Oxford University Press

Social Marketing and Public Health: Theory and practice

Key concepts and principles of social marketing

Chapter Info

Authors

Jeff French; Clive Blair-Stevens

ARI Id

1667686518631_16178402

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Not Available Free

Chapter URL

https://academic.oup.com/book/38700/chapter/336376300

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Chapters/Headings	Author(s)	Pages	Info
Front Matter
Copyright Page
Acknowledgements
Contributors List
Introduction
References
The case for social marketing	Jeff French
A history of social marketing	Aiden Truss
Key concepts and principles of social marketing	Jeff French; Clive Blair-Stevens
Behavioural theory: understanding the key influences on human behaviour	Clive Blair-Stevens
Using social marketing to develop policy, strategy, and operational synergy	Jeff French; Clive Blair-Stevens
Providing evidence for social marketing’s effectiveness	Martine Stead; Ross Gordon
Generating ‘insight’ and building segmentations – moving beyond simple targeting	Dominic McVey; Lynne Walsh
Commissioning social marketing	Jeff French
Ethical issues in social marketing	Aiden Truss; Paul White
The Total Process Planning (TPP) Framework	Denise Ong; Clive Blair-Stevens
Scoping	Lucy Reynolds; Rowena Merritt
Development	Rowena Merritt
Implementation	Rowena Merritt
Evaluation	Dominic McVey
Chapters/Headings	Author(s)	Pages	Info

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