Chapter: A New Measure of Predictor Variable Importance in Multiple Regression

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Home > Legends in Marketing: Paul E. Green > A New Measure of Predictor Variable Importance in Multiple Regression

Legends in Marketing: Paul E. Green |

Jagdish N. Sheth

SAGE India

A New Measure of Predictor Variable Importance in Multiple Regression

Chapter Info

Authors

J. Douglas Carroll; Wayne S. DeSarbo

ARI Id

1668111492070_20426411

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