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Home > International Perspectives of Marketing Theory > Value Co-Creation in Service Logic
International Perspectives of Marketing Theory |
Mark Tadajewski; Robert Cluley
SAGE Publications Ltd
Value Co-Creation in Service Logic
Authors

Christian Grönroos

ARI Id

1668119436726_20450559

Access

Not Available Free

Table of Contents of Book
Showing 1 to 20 of 61 entries
Chapters/HeadingsAuthor(s)PagesInfo
VOLUME ONE: PERFORMING MARKETING
Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism
Franck Cochoy
Toward a History of Critical Marketing Studies
Mark Tadajewski
Shaping Exchanges, Performing Markets: The Study of Market-ing Practices
Luis Araujo &; Hans Kjellberg
'Theatre of the Proof'
Elena Simakova
Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer
Franck Cochoy
Service-Dominant Logic
Stephen Vargo; Robert Lusch
Service-Dominant Logic as a Foundation for Building a General Theory
Robert Lusch; Stephen Vargo
Value Co-Creation in Service Logic
Christian Grönroos
How Brand Community Practices Create Value
Hope Jensen Schau; Albert Muniz Jr.; Eric Arnould
Working Consumers
Bernard Cova; Daniele Dalli
Contextualizing and Critiquing the Fantastic Prosumer
Edward Comor
Convoking the Consumer in Person
Catherine Grandclément; Gerald Gaglio
Consumer Segmentation in Practice
Patricia Sunderland; Rita Denny
Ethnographic Stories for Market Learning
Julien Cayla &; Eric Arnould
VOLUME TWO: MANAGING MARKETPLACE RELATIONS
Death of a Metaphor
Lisa O'Malley; Maurice Patterson; Helen Kelly-Holmes
Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing
Edward Kasabov
Towards a New Model of 'Customer Compliance' Service Provision
Edward Kasabov; Alex Warlow
Marketing Identities
Nick Ellis; Sierk Ybema
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 61 entries
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