Chapter: Truth in Advertising: Social Norms Marketing Campaigns to Reduce College Student Drinking

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Home > Public Communication Campaigns > Truth in Advertising: Social Norms Marketing Campaigns to Reduce College Student Drinking

Public Communication Campaigns |

Ronald E. Rice; Charles K. Atkin

SAGE Publications, Inc

Truth in Advertising: Social Norms Marketing Campaigns to Reduce College Student Drinking

Chapter Info

Authors

William DeJong; Sandi W. Smith

ARI Id

1668124270085_20468809

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