Chapter: Look to your consumers for innovation

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Making customers matter |

Fifty Lessons (Firm)

Harvard Business School Press

Look to your consumers for innovation

Chapter Info

Authors

William Johnson.

ARI Id

1670585795608_26586528

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Chapters/Headings	Author(s)	Pages	Info
Setting the tone for customer advocacy	Jeb Dasteel
Personalize the customer's perspective	Barbara D. Stinnett
Communicate your initial and ongoing value	Dave Mabon
The tale of two service initiatives	Tammy McLeod
In fast moving markets, stay close to your customer	Rudy Vidal
Engage your customers to grow your business	Dan Wittner
Satisfying customers	Sir John Egan
Always ask the consumer	Lord Bilimoria
Listen to the changing needs of the consumer	Paul Skinner
Service beyond the call of duty	Gerry Roche / Richard Santulli
Using customer interactions to improve your business	Maxine Clark
Customers give you feedback every day	William Lamar; Jr
Look to your consumers for innovation	William Johnson.
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