Chapter: Relating the selling effort to patterns of purchase behavior

Click here to donate your five minutes and submit the table of contents of a book.

Search from the table of contents of 2.5 million books

Advanced Search (Beta)

Home > Dimensions of communication > Relating the selling effort to patterns of purchase behavior

Dimensions of communication |

Lee Richardson

Appleton-Century-Crofts

Relating the selling effort to patterns of purchase behavior

Chapter Info

Authors

Robert C. Brooks, Jr

ARI Id

1671394098803_28387911

Access

Open/Free Access

Chapters

entries per page

Filter:

Showing 0 to 0 of 0 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
No data available in table
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 0 to 0 of 0 entries

Books

entries per page

Filter:

Showing 0 to 0 of 0 entries

Book	Author(s)	Year	Publisher
No data available in table
Book	Author(s)	Year	Publisher

Showing 0 to 0 of 0 entries

Books

Book	Author(s)	Year	Publisher
Book	Author(s)	Year	Publisher

Articles

entries per page

Filter:

Showing 0 to 0 of 0 entries

Article Title	Authors	Journal	Vol Info	Language
No data available in table
Article Title	Authors	Journal	Vol Info	Language

Showing 0 to 0 of 0 entries

Articles

entries per page

Filter:

Showing 0 to 0 of 0 entries

Heading	Article Title	Authors	Journal	Vol Info
No data available in table
Heading	Article Title	Authors	Journal	Vol Info

Showing 0 to 0 of 0 entries

Articles

entries per page

Filter:

Showing 0 to 0 of 0 entries

Title	Author	Supervisor	Degree	Institute
No data available in table
Title	Author	Supervisor	Degree	Institute

Showing 0 to 0 of 0 entries

Table of Contents of Book

entries per page

Filter:

Showing 1 to 20 of 48 entries

Chapters/Headings	Author(s)	Pages	Info
I. Fundamentals of communication
How communication works	Wilbur Schramm
Advertising research and an emerging science of mass persuasion	John C. Maloney
II. Communications, persuasions, and the individual
Relating the selling effort to patterns of purchase behavior	Robert C. Brooks, Jr
Seven principles in image formation	Bardin H. Nelson
Psychology of communication	Jon Eisenson, J. Jeffery Auer, and John V. Irwin
Reconciling conflicting results derived from experimental and survey studies of attitude change	Carl I. Hovland
Message exaggeration by the receiver	Max Wales, Galen Rarick, and Hal Davis
Behavioral support for opinion change	Leon Festinger
Learning of tastes	Herbert E. Krugman and Eugene L. Hartley
Behavioristic approach to communication: a selective review of learning theory and a derivation of postulates	Frank R. Hartman
III. Mass communications
What we know about the effects of mass communications: the brink of hope	Joseph T. Klapper
Some principles of mass persuasion	Dorwin Cartwright
Information theory and mass communication	Wilbur Schramm
IV. Influence, adoption, and innovation
Communications process and innovation	William Lazer and William E. Bell
Mass media sources of information and influences
Process of mass acceptance
Chapters/Headings	Author(s)	Pages	Info

Showing 1 to 20 of 48 entries

Similar Books

entries per page

Filter:

Showing 0 to 0 of 0 entries

Book	Author(s)	Year	Publisher
No data available in table
Book	Author(s)	Year	Publisher

Showing 0 to 0 of 0 entries

Similar Chapters

entries per page

Filter:

Showing 0 to 0 of 0 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
No data available in table
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 0 to 0 of 0 entries

Similar Thesis

entries per page

Filter:

Showing 0 to 0 of 0 entries

Title	Author	Supervisor	Degree	Institute
No data available in table
Title	Author	Supervisor	Degree	Institute

Showing 0 to 0 of 0 entries

Similar News

entries per page

Filter:

Showing 0 to 0 of 0 entries

Headline	Date	News Paper	Country
No data available in table
Headline	Date	News Paper	Country

Showing 0 to 0 of 0 entries