Chapter: Making mass customization work

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Home > Markets of one: creating customer-unique value through mass customization / > Making mass customization work

Markets of one: creating customer-unique value through mass customization / |

Gilmore, James H.,; Pine, B. Joseph.

Harvard Business School Press,

Markets of one: creating customer-unique value through mass customization /

Making mass customization work

Chapter Info

Authors

B. Joseph Pine II, Bart Victor, and Andrew C. Boynton

ARI Id

1674215766794_49129847

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Open/Free Access

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Chapters/Headings	Author(s)	Pages	Info
1. The demise of mass markets. The emerging theory of manufacturing	Peter F. Drucker
Marketing in an age of diversity	Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark
Do you want to keep your customers forever?	B. Joseph Pine II, Don Peppers, and Martha Rogers
Is your company ready for one-to-one marketing?	Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett
The four faces of mass customization	James H. Gilmore and B. Joseph Pine II
Versioning: the smart way to sell information	Carl Shapiro and Hal R. Varian
Making mass customization work	B. Joseph Pine II, Bart Victor, and Andrew C. Boynton
Managing by wire	Stephan H. Haeckel and Richard L. Nolan.
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