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The Global Corporate Brand Book |
Palgrave Macmillan UK
The Global Corporate Brand Book

The house of brands
Authors

ARI Id

1674219542780_76876

Access

Not Available Free

Pages

20-35

DOI

10.1057/9780230239456_3

Chapter URL

https://rd.springer.com/chapter/10.1057/9780230239456_3

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