Chapter: Collaborative Customer Relationship Management (CCRM)

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Home > Collaborative Customer Relationship Management: Taking CRM to the Next Level > Collaborative Customer Relationship Management (CCRM)

Collaborative Customer Relationship Management: Taking CRM to the Next Level |

Alexander H. Kracklauer; D. Quinn Mills; Dirk Seifert

Springer Berlin Heidelberg

Collaborative Customer Relationship Management: Taking CRM to the Next Level

Collaborative Customer Relationship Management (CCRM)

Chapter Info

Authors

Alexander H. Kracklauer; D. Quinn Mills; Dirk Seifert

ARI Id

1674219640735_1613739

Access

Not Available Free

Pages

25-45

DOI

10.1007/978-3-540-24710-4_3

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-540-24710-4_3

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