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Home > Social marketing for public health: global trends and success stories / > Ch. 5. Tuberculosis: Keys to Success in Peru
Social marketing for public health: global trends and success stories / |
Cheng, Hong,; Kotler, Philip.; Lee, Nancy,
Jones and Bartlett,
Social marketing for public health: global trends and success stories /
Ch. 5. Tuberculosis: Keys to Success in Peru
Authors

Nancy R. Lee

ARI Id

1674807760672_50968373

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Not Available Free

Table of Contents of Book
Showing 1 to 16 of 16 entries
Chapters/HeadingsAuthor(s)PagesInfo
Ch. 1. Social Marketing for Public Health: An Introduction
Hong Cheng, Philip Kotler and Nancy R. Lee
Ch. 2. Reducing Tobacco Use in the United States: A Public Health Success Story. . . So Far
Nancy R. Lee
Ch. 3. Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity
Francois Lagarde, Cathie Kryzanowski and James H. Mintz
Ch. 4. Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth
Ruth Massingill
Ch. 5. Tuberculosis: Keys to Success in Peru
Nancy R. Lee
Ch. 6. Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers
Rowena Merritt, Aiden Truss, Lucy Reynolds and Emma Heesom
Ch. 7. Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy
Giuseppe Fattori, Paola Artoni and Marcello Tedeschi
Ch. 8. Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden
Karin M. Ekstrom and Lena Hansson
Ch. 9. Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria
Willard D. Shaw
Ch. 10. "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar
Steven W. Honeyman
Ch. 11. Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan
Donald Ruschman, Randi Thompson and Tatiana Stafford
Ch. 12. "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China
Hong Cheng, Jun Qiao and Huixin Zhang
Ch. 13. Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information
Morikazu Hirose
Ch. 14. Successful Contraceptive Social Marketing Attempts in India
Sameer Deshpande, Jaidev Balakrishnan, Anurudra Bhanot and Sanjeev Dham
Ch. 15. Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore
Kavita Karan
Ch. 16. Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia
Samantha Snitow and Linda Brennan.
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 16 of 16 entries
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