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Home > Blowing up the brand: critical perspectives on promotional culture / > 12. The Politics of Commerce: Shepard Fairey and the New Cultural Enterpreneurship
Blowing up the brand: critical perspectives on promotional culture / |
Aronczyk, Melissa.; Powers, Devon.
P. Lang,
Blowing up the brand: critical perspectives on promotional culture /
12. The Politics of Commerce: Shepard Fairey and the New Cultural Enterpreneurship
Authors

Marita Sturken

ARI Id

1674839440160_51068285

Access

Open/Free Access

Table of Contents of Book
Showing 1 to 18 of 18 entries
Chapters/HeadingsAuthor(s)PagesInfo
1. Introduction: Blowing Up the Brand
Devon Powers
I. Authenticity, Value, and the Utility of Fiction in Promotional Culture
2. Brand Valuation and Topological Culture
Liz Moor
3. Promotion as Institutionalized Deception: Some Coordinates of Political Publicity
John Corner
4. The Consuming Self: From Flappers to Facebook
Jefferson Pooley
II. Branded Space, Branded Citizens
5. A Nation of "Shop t̀il You Drop" Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls
Arlene Davila
6. Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg
Miriam Greenberg
7. From Chengfen to Shenjia: Branding and Promotional Culture in China
Hongmei Li
III. Branding and the Promotional Public Sphere
8. Activism, Branding, and the Promotional Public Sphere
Graham Knight
9. "Through the Looking Glass": The Promotional University 2. 0
Alison Hearn
10. Silvio Berlusconi, One Man Brand
Waddick Doyle
11. Marketing Chimeras: The Biovalue of Branded Medical Devices
Mary Ebeling
IV. Performing the Brand: Art, Entertainment, and Entrepreneurship
12. The Politics of Commerce: Shepard Fairey and the New Cultural Enterpreneurship
Marita Sturken
13. Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound
Devon Powers
14. Texts that Sell: The Culture in Promotional Culture
Jonathan Gray.
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 18 of 18 entries
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