Chapter: 9. On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach

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Home > Service quality: new directions in theory and practice / > 9. On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach

Service quality: new directions in theory and practice / |

Rust, Roland T.; Oliver, Richard L.,

Sage Publications,

Service quality: new directions in theory and practice /

9. On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach

Chapter Info

Authors

Wayne S. DeSarbo, Lenard Huff, Marcelo M. Rolandelli and Jungwhan Choi.10. Explanations for the Growth of Services / Steven M. Shugan

ARI Id

1675021257084_51576539

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