Chapter: 10. Using implementation intentions to increase new product consumption: a field experiment

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Home > Applying social cognition to consumer-focused strategy / > 10. Using implementation intentions to increase new product consumption: a field experiment

Applying social cognition to consumer-focused strategy / |

Kardes, Frank R.; Herr, Paul,; Nantel, Jacques.

L. Erlbaum Associates,

Applying social cognition to consumer-focused strategy /

10. Using implementation intentions to increase new product consumption: a field experiment

Chapter Info

Authors

Frank R. Kardes, Maria L. Cronley and Steven S. Posavac

ARI Id

1675632756586_53105123

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