Home > Transnational management: text, cases, and readings in cross-border management / > Ch. 7. Building Transnational Capabilities: The Management Challenge. Cases. Ideal Standard France: Pat Paterson. Conex do Brasil. Matsushita Electric Industrial (MEI) in 1987. The Philips Group: 1987. Scandinavian Airlines System (SAS) in 1988. Readings. "Matrix Management: Not a Structure, a Frame of Mind"