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Home > Fundraising on the Internet: the e-PhilanthropyFoundation. org's guide to success online / > Pt. 1. The Big Picture. 1. Building Trust Online
Fundraising on the Internet: the e-PhilanthropyFoundation. org's guide to success online / |
Warwick, Mal.; Hart, Ted,; Allen, Nick,
Jossey-Bass,
Fundraising on the Internet: the e-PhilanthropyFoundation. org's guide to success online /
Pt. 1. The Big Picture. 1. Building Trust Online
Authors

Ted Hart and Michael Johnston.2.The Ethics of Online Fundraising /Lisa Aramony.3.The Emerging Gold Standard of Integrated Fundraising /Mal Warwick.4.Promoting Your Organization Online /Michael Cervino.5.Evaluating Online Fundraising Success /Michael Johnston.6.Regulating Online Fundraising /Michael Johnston

ARI Id

1675943194139_53912506

Access

Open/Free Access

Table of Contents of Book
Showing 1 to 10 of 10 entries
Chapters/HeadingsAuthor(s)PagesInfo
Preface: The Internet Evolution: Online Fundraising Works
Paulette V. Maehara
Introduction: Five Years of Online Fundraising
Nick Allen
Pt. 1. The Big Picture. 1. Building Trust Online
Ted Hart and Michael Johnston.2.The Ethics of Online Fundraising /Lisa Aramony.3.The Emerging Gold Standard of Integrated Fundraising /Mal Warwick.4.Promoting Your Organization Online /Michael Cervino.5.Evaluating Online Fundraising Success /Michael Johnston.6.Regulating Online Fundraising /Michael Johnston
Pt. 2. Online Fundraising Fundamentals. 7. Recruiting New Donors Online
Nick Allen.8.Renewing Donors Online /Brian Murrow.9.E-Mail Campaigns and E-Newsletters /Tom Watson.10.Managing Special Events Online /Aleta Jeffress and Phil Richmond.11.Donor-Advised Funds Online /Eric Lee Smith.12.Online Strategies for Foundations and Grantseekers /Martin Schneiderman.13.Using the Internet for Planned Giving /Lee Hoffman and Ted Hart
Pt. 3. Technology and Your Organization. 14. Electronic Prospect Research
Jim McGee and Ted Hart.15.Recruiting, Retaining, and Organizing Volunteers Online /John Parke and Ted Hart.16.Raising Money Online for Multilevel Organizations /Alison Li
Pt. 4. Tapping into Outside Resources. 17. Managing Donor Data Online
Jay B. Love.18.ePhilanthropy and Donor Management Systems /Shaun Sullivan.19.Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence /George Irish and Ken Weber
Pt. 5. Beyond the Basics. 20. Web Site Content: Keep Them Coming Back
Laura Kujawski.21.Dos and Don'ts of Web Design /Shirley Sexton and Steve Love.22.Viral Marketing /Eric Lee Smith.23.How Nonprofits Can Harness Technology to Build One-to-One Relationships /Shirley Sexton.24.New Paths to Giving Through Charity Portals /George Irish.25.Building Your Base Through Advocacy Campaigns /Michael Stein
Case Studies. 1. Comic Relief: Red Nose Day
Graham Francis.2.Harvard and Wake Forest Universities /Todd Cohen.3.The Heifer Project International /Commerce One.4.Stanford University /Jerold Pearson
Resources. A. ePhilanthropy Code of Ethical Online Philanthropic Practices
ePhilanthropyFoundation.Org.B.Ten Rules of ePhilanthropy Every Nonprofit Should Know /ePhilanthropyFoundation.Org.C.Web Hosting /Ken Weber and George Irish.D.Tips for Creating Effective Vendor Contracts /Ken Weber and George Irish.E.EPRA Code of Ethics /Association of Professional Researchers for Advancement.F.Using E-Mail Effectively /ePhilanthropyFoundation.Org.G.The Gilbert E-Mail Manifesto /Michael Gilbert
ePhilanthropyFoundation's Glossary of Terms.
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 10 of 10 entries
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