"Avi Shankar" appeared in Books and Chapters

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"Avi Shankar" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Production &a; Consumption of Music	Alan Bradshaw; Avi Shankar	2011	Routledge
Consumer Tribes	Bernard Cova; Robert Kozinets; Avi Shankar	2007	Routledge
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Book-reading groups	Avi Shankar	Consuming Books: The Marketing and Consumption of Literature	Stephen Brown	2006	Routledge
Reframing critical marketing	Avi Shankar	Expanding Disciplinary Space: On the Potential of Critical Marketing	Douglas Brownlie; Paul Hewer; Mark Tadajewski	2013	Routledge
Book reading groups: a "male outsider" perspective	Avi Shankar	Consuming books: the marketing and consumption of literature	Brown, Stephen	2006	Routledge
11. Tribal marketing	Avi Shankar	Marketing management: a cultural perspective /	Peñaloza, Lisa.; Toulouse, Nil.; Visconti, Luca M.	2012.	Routledge,
Tribal marketing	Bernard Cova; Avi Shankar	Marketing Management: A Cultural Perspective	Luca M. Visconti; Lisa Peñaloza; Nil Toulouse	2020	Routledge
Marketing the savage: appropriating tribal tropes	Robin Canniford; Avi Shankar	Consumer Tribes	Bernard Cova; Robert Kozinets; Avi Shankar	2007	Routledge
Introduction	Alan Bradshaw; Avi Shankar	Production &a; Consumption of Music	Alan Bradshaw; Avi Shankar	2011	Routledge
Post-dualistic consumer research	Robin Canniford; Avi Shankar	Assembling Consumption: Researching actors, networks and markets	Robin Canniford; Domen Bajde	2015	Routledge
Chapter 4: Consumption Tribes and Collective Performance	Bernard Cova; Avi Shankar	Consumer Culture Theory	Eric J. Arnould; Craig J Thompson	August 2018	SAGE Publications Ltd
WORKING WEEKS, RAVE WEEKENDS: IDENTITY FRAGMENTATION AND THE EMERGENCE OF NEW COMMUNITIES	CHRISTINA GOULDING; AVI SHANKAR; RICHARD ELLIOTT	Marketing the Arts: A Fresh Approach	Finola Kerrigan	2010	Routledge
Working Weeks, Rave Weekends	Christina Goulding; Avi Shankar; Richard Elliott	Consumer Research Methods	James Fitchett; Andrea Davies	May 2013	SAGE Publications Ltd
Tribes, Inc. : the new world of tribalism	Bernard Cova; Robert V. Kozinets; Avi Shankar	Consumer Tribes	Bernard Cova; Robert Kozinets; Avi Shankar	2007	Routledge
I Want to ‘Share’ This Sexy Ad But My Boss Is Watching: Investigation into Behavior Associated with the Online Multiple Audience Problem	Ben Marder; David Houghton; Adam Joinson; Avi Shankar	Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference	Michael W. Obal; Nina Krey; Christian Bushardt	1st ed. 2016	Springer International Publishing
Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites	Ben Marder; Adam Joinson; Avi Shankar; Chris Archer-Brown	Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference	Leroy Robinson; Jr.	2015	Springer International Publishing
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 14 of 14 entries

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