"D. V. L. Smith, J. H. Fletcher" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
The Art & Science of Interpreting Market Research Evidence	D. V. L. Smith, J. H. Fletcher	2004	Wiley
Inside information: making sense of marketing data /	Smith, D. V. L.; Fletcher, J. H.	©2001.	John Wiley & Sons,
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