"Francisco J. Martinez-Lopez" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Handbook of Strategic e-Business Management	Francisco J. Martínez-López	2014	Springer Berlin Heidelberg
Advances in Digital Marketing and eCommerce: Second International Conference, 2021	Francisco J. Martínez-López; David López López	1st ed. 2021	Springer International Publishing
Advances in Digital Marketing and eCommerce: Third International Conference, 2022	Francisco J. Martínez-López; Luis F. Martinez	1st ed. 2022	Springer International Publishing
Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications	Jorge Casillas; Francisco J. Martínez López	2010	Springer Berlin Heidelberg
Advances in Digital Marketing and eCommerce: First International Conference, 2020	Francisco J. Martínez-López; Steven D'Alessandro	1st ed. 2020	Springer International Publishing
Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
The Executive Guide to Corporate Restructuring	Francisco J. López López Lubián	2014	Palgrave Macmillan UK
Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad	1st ed. 2021	Springer International Publishing
Costos ABC y presupuestos: Herramientas para la productividad	Francisco J. Toro López	2016	Ecoe Ediciones
Advances in National Brand and Private Label Marketing: Third International Conference, 2016	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht	1st ed. 2016	Springer International Publishing
Online Brand Communities: Using the Social Web for Branding and Marketing	Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo	1st ed. 2016	Springer International Publishing
Advances in National Brand and Private Label Marketing: Second International Conference, 2015	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Raj Sethuraman	2015	Springer International Publishing
Management Intelligent Systems: First International Symposium	Jorge Casillas; Francisco J. Martínez-López; Juan Manuel Corchado Rodríguez	2012	Springer Berlin Heidelberg
Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Alexander Chernev	1st ed. 2018	Springer International Publishing
Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Anne Roggeveen	1st ed. 2019	Springer International Publishing
Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020	Francisco J. Martinez-Lopez; Juan Carlos Gázquez-Abad; Els Breugelmans	1st ed. 2020	Springer International Publishing
Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022	Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva	1st ed. 2022	Springer International Publishing
Value in a Digital World: How to assess business models and measure value in a digital world	Francisco J. López Lubián; José Esteves	1st ed. 2017	Springer International Publishing
Wireless Lan Standards and Applications (Artech House Telecommunications Library)	Asuncion Santamaria, Francisco J. Lopez-Hernandez	2001	Artech House Publishers
Management Intelligent Systems: Second International Symposium	Jorge Casillas; Francisco J. Martínez-López; Rosa Vicari; Fernando De la Prieta	2013	Springer International Publishing
Boook	Author(s)	Year	Publisher

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks	Francisco Rejón-Guardia; Francisco J. Martínez-López	Handbook of Strategic e-Business Management	Francisco J. Martínez-López	2014	Springer Berlin Heidelberg
Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors	Francisco Rejón-Guardia; Francisco J. Martínez-López	Handbook of Strategic e-Business Management	Francisco J. Martínez-López	2014	Springer Berlin Heidelberg
The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer	Francisco Rejón-Guardia; Francisco J. Martínez-López	Handbook of Strategic e-Business Management	Francisco J. Martínez-López	2014	Springer Berlin Heidelberg
A Review of Internet and Social Network Advertising Formats 1	Francisco Rejón-Guardia; Francisco J. Martínez-López	Digital Advertising: Theory and Research	Shelly Rodgers; Esther Thorson	2017	Routledge
KDD in Marketing with Genetic Fuzzy Systems	Jorge Casillas; Francisco J. Martínez-López	Soft Computing for Knowledge Discovery and Data Mining	Oded Maimon; Lior Rokach	2008	Springer US
Key Terminology and Evolution of e-Business	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Overview of the e-Business Strategy Framework	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Strategy Options in e-Business Markets	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Creating and Sustaining a Competitive Advantage over Time	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Exploiting Opportunities of New Market Spaces in e-Business	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Creating and Capturing Value Through e-Business Strategies	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Interaction with Suppliers: e-Procurement	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Choosing the Appropriate e-Business Strategy for Interacting with Users	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Strategies for Mobile Commerce	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Strategies for Social Commerce	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Unifying Channels to Reach Customers: Omni-Channel Strategies	Tawfik Jelassi; Francisco J. Martínez-López	Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation	Tawfik Jelassi; Francisco J. Martínez-López	4th ed. 2020	Springer International Publishing
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries