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> Jack Trout, Steve Rivkin
"Jack Trout, Steve Rivkin" appeared in Books and Chapters
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout, Steve Rivkin
2009
McGraw-Hill Education
Differentiate or die: survival in our era of killer competition /
Trout, Jack.
;
Rivkin, Steve,
[2000], ©2000.
Wiley,
The power of simplicity: a management guide to cutting through the nonsense and doing things right /
Trout, Jack.
;
Rivkin, Steve,
©1999.
McGraw-Hill,
The power of simplicity: a management guide to cutting through the nonsense and doing things right
Jack Trout
;
Steve Rivkin
1999
McGraw-Hill
Differentiate or die
Jack Trout
;
Steve Rivkin
2008
Westland Books Pvt Ltd
The New Positioning: The Latest on the World's #1 Business Strategy
Trout, Jack
;
Ries, Al
;
Rivkin, Steve
1996;1997
McGraw-Hill Education
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1. Differentiate or die
Jack Trout and Steve Rivkin
The marketing gurus: lessons from the best marketing books of all time /
Murray, Chris.
2006.
Portfolio,
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