"Jagmohan S. Raju" appeared in Books and Chapters

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"Jagmohan S. Raju" appeared in Books and Chapters

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
31. Revitalizing the role of marketing in business organizations: what can poor academics do to help?	Jagmohan S. Raju	Does marketing need reform?: fresh perspectives on the future /	Sheth, Jagdish N.; Sisodia, Rajendra.	c2006.	M.E. Sharpe,
Store brands: from back to the future	Serdar Sayman; Jagmohan S. Raju	Review of marketing research.	Naresh K. Malhotra	2007	M. E. Sharpe
Ch. 9. Understanding Competitive Relationships	Jagmohan S. Raju and Abhik Roy	Wharton on dynamic competitive strategy /	Day, George S.; Reibstein, David J.	1997.	John Wiley,
Chapter	Author(s)	Book	Book Authors	Year	Publisher

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