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"Jan Kietzmann" appeared in Books and Chapters

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The Avatar’s New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract)
David Gattig; Ben Marder; Jan Kietzmann
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Maximilian Stieler
1st ed. 2017
Springer International Publishing
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
Ulrich Paschen; Jeannette Paschen; Jan Kietzmann
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Nina Krey; Patricia Rossi
1st ed. 2018
Springer International Publishing
From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract
Jan H. Kietzmann; Kerstin Heilgenberg; Jeannette Paschen; Maryam Ficociello
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Shuang Wu; Felipe Pantoja; Nina Krey
1st ed. 2020
Springer International Publishing
Experiences with Gamification: The MDE Framework
Kirk Plangger; Jan Kietzmann; Karen Robson; Leyland Pitt; Ian McCarthy
Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Mark D. Groza; Charles B. Ragland
1st ed. 2016
Springer International Publishing
Wearable Technology: Trends and Opportunities for Organizations
Karen Robson; Leyland Pitt; Jan Kietzmann; Wade Halvorson; Asa Wallstrom
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Kacy Kyungok Kim
1st ed. 2016
Springer International Publishing
Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? An Abstract
Martin Key; Debra Zahay; Rich Hanna; Jan Kietzmann; Kirk Plangger
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Shuang Wu; Felipe Pantoja; Nina Krey
1st ed. 2020
Springer International Publishing
The Prosthetic Generation Is all Around Us: Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
Christine Pitt; Amir Dabirian; Elsamari Botha; Jan Kietzmann; Hoda Diba
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Nina Krey; Patricia Rossi
1st ed. 2018
Springer International Publishing
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract
Andrew Flostrand; Åsa Wallstrom; Esmail Salehi-Sangari; Leyland Pitt; Jan Kietzmann
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Shuang Wu; Felipe Pantoja; Nina Krey
1st ed. 2020
Springer International Publishing
Dynamic game plans
Kirk Plangger; Ian P. McCarthy; Jan Kietzmann; Karen Robson; Leyland F. Pitt
Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations
Aybars Tuncdogan; Adam Lindgreen; Henk Volberda; Frans van den Bosch
2019
Routledge
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
Martin Key; O. C. Ferrell; Leyland Pitt; Jan Kietzmann; Sarah Lord Ferguson
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Felipe Pantoja; Shuang Wu; Nina Krey
1st ed. 2020
Springer International Publishing
The Effects of Objective and Subjective Knowledge on the Exploratory Acquisition of Wine
Leyland Pitt; Frauke Mattison Thompson; Anne Engstrom; Joe Velle; Adam Mills; Jan Kietzmann
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Kacy Kyungok Kim
1st ed. 2016
Springer International Publishing
Understanding the Opportunities and Challenges of Wearable Technology
Leyland Pitt; Jan Kietzmann; Karen Robson; Kirk Plangger; Emily Treen; Jeannette Paschen et al.
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Maximilian Stieler
1st ed. 2017
Springer International Publishing
ChapterAuthor(s)BookBook AuthorsYearPublisher
Showing 1 to 12 of 12 entries