"Jana Lay-Hwa Bowden" appeared in Books and Chapters

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"Jana Lay-Hwa Bowden" appeared in Books and Chapters

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters	Jana Lay-Hwa Bowden; Mark Gabbott	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress	Colin Campbell; Junzhao (Jonathon) Ma	1st ed. 2016	Springer International Publishing
Developing a spectrum of positive to negative citizen engagement	Jana Lay-Hwa Bowden; Vilma Luoma-Aho; Kay Naumann	Customer Engagement: Contemporary issues and challenges	Roderick J. Brodie; Linda D. Hollebeek; Jodie Conduit	2015	Routledge
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities	Jana Lay-Hwa Bowden; Jodie Conduit; Linda D. Hollebeek; Vilma Luoma-aho; Birgit Andrine Apenes Solem	The Handbook of Communication Engagement	Maureen Taylor; Kim A. Johnston	2018	John Wiley & Sons
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