"José Marcos Carvalho de Mesquita" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Creating and examining databases in SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Introduction to exploratory data analysis	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Analysis of variance	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Regression analysis	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Time series analysis	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Discriminant analysis	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Cluster analysis	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Exploratory Factor Analysis (EFA)	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Confirmatory Factor Analysis (CFA)	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Structural Equation Modeling (SEM)	José Marcos Carvalho de Mesquita; Erik Kostelijk	Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS	José Marcos Carvalho de Mesquita; Erik Kostelijk	2021	Routledge
Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract	Ronaldo Pereira Nunes; José Marcos Carvalho de Mesquita	Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)	Felipe Pantoja; Shuang Wu; Nina Krey	1st ed. 2020	Springer International Publishing
Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers	Danielli Priscila da Silva Melo; José Marcos Carvalho de Mesquita	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract	José Marcos Carvalho de Mesquita; Gegory Kivenzor; Natalia Corradi Franco	Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference	Nina Krey; Patricia Rossi	1st ed. 2018	Springer International Publishing
The Relationship between Trustworthiness, Satisfaction, and Loyalty: Study on Insurance Market	Robson William Ribeiro Machado; José Marcos Carvalho de Mesquita; Frederico Vidigal	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
The Meaning of Owning a Home to Buyers of Luxury Properties and Beneficiaries of the Minha Casa Minha Vida Program: A Comparative Study	Cristina Luiza Bráulio Santos Cabral Araújo Silva; José Marcos Carvalho de Mesquita	Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress	Patricia Rossi	1st ed. 2017	Springer International Publishing
The Relationship Between Trust, Value and Loyalty in the Internet Era: A Study in the Tourism Market	Karen Beatriz Haas Dornas; José Marcos Carvalho de Mesquita; Rachel Farias do Patrocínio	Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference	Krzysztof Kubacki	2015	Springer International Publishing
Word of Mouth Communication and its Effect on the Affective Commitment	Rachel Farias do Patrocínio; José Marcos Carvalho de Mesquita; Karen Beatriz Haas Dornas	Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference	Krzysztof Kubacki	2015	Springer International Publishing
Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services	Maria Leticia Ribeiro Lousada; Paula Braz de Matos e Souza; José Marcos Carvalho de Mesquita	From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference	Felipe Pantoja; Shuang Wu	1st ed. 2022	Springer International Publishing
Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial Supplies	Mariana Regina Silva Linhares; José Marcos Carvalho de Mesquita; Kleinia Anjos Vianna; Patricia de Cássia Gomes Moreira	Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress	Luca Petruzzellis; Russell S. Winer	1st ed. 2016	Springer International Publishing
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers	Kleinia Anjos Vianna; José Marcos Carvalho de Mesquita; Mariana Regina Silva Linhares; Patricia de Cássia Gomes Moreira	Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress	Luca Petruzzellis; Russell S. Winer	1st ed. 2016	Springer International Publishing
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 20 entries