"Kardes, Frank R." appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Consumer behavior and managerial decision making /	Kardes, Frank R.	c2002.	Prentice Hall,
Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory	Frank R. Kardes	1986	The Marketing Center Sloan School of Management, Massachusetts Institute of Technology
A nonreactive measure of inferential beliefs	Frank R. Kardes	1987	The Marketing Center, Massachusetts Institute of Technology, Sloan School of Management
Applying social cognition to consumer-focused strategy /	Kardes, Frank R.; Herr, Paul,; Nantel, Jacques.	2005.	L. Erlbaum Associates,
Applying Social Cognition to Consumer-Focused Strategy	Frank R. Kardes; Paul M. Herr; Jacques Nantel	2005	Routledge
Handbook of Consumer Psychology	Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes	2008	Routledge
Boook	Author(s)	Year	Publisher

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Consumer Judgment and Decision Processes	Frank R. Kardes	Handbook of Social Cognition: Volume 2: Applications	Robert S. Wyer, Jr.; Thomas K. Srull	1994	Routledge
The psychology of advertising	Frank R. Kardes.	Persuasion: psychological insights and perspectives	Timothy C. Brock	2005	Sage Publications
12. The Psychology of Advertising	Frank R. Kardes	Persuasion: Psychological Insights and Perspectives	Timothy C. Brock; Melanie C. Green	January 2005	SAGE Publications, Inc
Determinants of Successful Ph. D. Student Placement in Faculty Positions: the Mediating Role of Publication Record	Xin Wang; Frank R. Kardes	The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference	Mary Conway Dato-on	2015	Springer International Publishing
Experimental Research Methods in Consumer Psychology	Frank R. Kardes; Paul M. Herr	Handbook of Research Methods in Consumer Psychology	Frank Kardes; Paul M. Herr; Norbert Schwarz	2019	Routledge
The role of approach/avoidance asymmetries in motivated belief formation and change	Frank R. Kardes; Maria L. Cronley	The Why of Consumption: Contemporary perspectives on consumer motives, goals, and desires	Cynthia Huffman; David Glen Mick; S. Ratneshwar	2000	Routledge
Consumer Information Processing	Frank R. Kardes; Robert S. Wyer	The Oxford Handbook of Social Cognition	Donal Carlston	2013	Oxford University Press
Response Latency Methodology in Consumer Psychology	Frank R. Kardes; Brianna Escoe; Ruomeng Wu	Handbook of Research Methods in Consumer Psychology	Frank Kardes; Paul M. Herr; Norbert Schwarz	2019	Routledge
Preference Construction and Reconstruction	Frank R. Kardes; Murali Chandrashekaran; James J. Kellaris	Experimental Business Research	Rami Zwick; Amnon Rapoport	2002	Springer US
The Promise of Sociocognitive Consumer Psychology	Paul M. Herr; Jacques Nantel; Frank R. Kardes	Applying Social Cognition to Consumer-Focused Strategy	Frank R. Kardes; Paul M. Herr; Jacques Nantel	2005	Routledge
On the Conditions Under Which Experience and Motivation Accentuate Bias in Intuitive Judgment	Frank R. Kardes; A. V. Muthukrishnan; Vladimir Pashkevich	The Routines of Decision Making	Tilmann Betsch; Susanne Haberstroh	2004	Routledge
Brand Attitude Structure	Frank R. Kardes; Ruth Pogacar; Roseann Hassey; Ruomeng Wu	The Routledge Companion to Consumer Behavior	Michael R. Solomon; Tina M. Lowrey	2017	Routledge
Using Implementation Intentions to Increase New Product Consumption: A Field Experiment	Frank R. Kardes; Maria L. Cronley; Steven S. Posavac	Applying Social Cognition to Consumer-Focused Strategy	Frank R. Kardes; Paul M. Herr; Jacques Nantel	2005	Routledge
Omission neglect in consumer judgment and choice	Frank R. Kardes; Bruce E. Pfeiffer; Jennifer "Kat" Bechkoff	Psychology of neglect	Ylenia Spiteri	2012	Nova Science Publishers
18. The promise of sociocognitive consumer psychology	Paul M. Herr, Jacques Nantel and Frank R. Kardes.	Applying social cognition to consumer-focused strategy /	Kardes, Frank R.; Herr, Paul,; Nantel, Jacques.	2005.	L. Erlbaum Associates,
10. Using implementation intentions to increase new product consumption: a field experiment	Frank R. Kardes, Maria L. Cronley and Steven S. Posavac	Applying social cognition to consumer-focused strategy /	Kardes, Frank R.; Herr, Paul,; Nantel, Jacques.	2005.	L. Erlbaum Associates,
Naïve theories about marketing and consumption in consumer inference	Hélène Deval; Maria L. Cronley; Susan Powell Mantel; Frank R. Kardes	Routledge International Handbook of Consumer Psychology	Cathrine V. Jansson-Boyd; Magdalena J. Zawisza	2016	Routledge
Media and Consumer Psychology	Frank R. Kardes; Perilou Goddard; Xiaoqi Han PhD; Bruce E. Pfeiffer	IAAP Handbook of Applied Psychology	Martin, Paul R.; Fanny M. Cheung; Michael C. Knowles; Michael Kyrios; Lyn Littlefield	2011	John Wiley & Sons
Implications of Selective Processing for Marketing Managers	Steven S. Posavac; Gavan J. Fitzsimons; Frank R. Kardes; David M. Sanbonmatsu	Applying Social Cognition to Consumer-Focused Strategy	Frank R. Kardes; Paul M. Herr; Jacques Nantel	2005	Routledge
Consumer Inference	Frank R. Kardes; Steven S. Posavac; Maria L. Cronley; Paul M. Herr	Handbook of Consumer Psychology	Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes	2008	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 22 entries