"Kenneth E. Clow" appeared in Books and Chapters

entries per page

Filter:

Showing 1 to 16 of 16 entries

Book	Author(s)	Year	Publisher
Marketing management: a customer-oriented approach	Kenneth E. Clow	2010	Sage
Marketing: essentials	Kenneth E. Clow	2015	Textbook Media Press
Guang gao,Cu xiao yu zheng he ying xiao chuan bo =: Integrated advertising,promotion,and marketing communications	Kenneth E. Clow	2015	Qing hua da xue chu ban she
Marketing Frontiers Concepts and Tools	Kenneth E. Clow	February 15, 2004	Atomic Dog Publishing
Integrated advertising,promotion & marketing communications	Kenneth E. Clow	2007	Pearson Prentice Hall
Services Marketing: Operation,Management,and Strategy	Kenneth E. Clow	January 2004	Atomic Dog Publishing
Integrated advertising,promotion & marketing communications	Kenneth E. Clow	2004	Pearson Prentice Hall
Guang gao, Cu xiao yu zheng he ying xiao chuan bo: [Ying wen ben] = Integrated advertising, promotion, and marketing communications	Kenneth E. Clow	2012	Qing hua da xue chu ban she
Cases in Marketing Management	Kenneth E. Clow; Donald Baack	March 2011	SAGE Publications, Inc
Marketing Management: A Customer-Oriented Approach	Kenneth E. Clow; Donald Baack	March 2010	SAGE Publications, Inc
Essentials of Marketing Research: Putting Research Into Practice	Kenneth E. Clow; Karen E. James	January 2013	SAGE Publications, Inc
Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Integrated advertising, promotion, and marketing communications	Clow, Kenneth E; Baack, Donald E	2017;2018	Pearson
Concise Encyclopedia of Insurance Terms	Lawrence Silver; Robert E Stevens; Kenneth Clow	2010	Routledge
Sports Marketing	Michael J. Fetchko; Donald P. Roy; Kenneth E. Clow	2018	Routledge
Concise Encyclopedia of Advertising	Robert E Stevens; David L Loudon; Kenneth E. Clow; Donald Baack	2005	Routledge
Boook	Author(s)	Year	Publisher

Showing 1 to 16 of 16 entries

entries per page

Filter:

Showing 1 to 20 of 100 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
Bias in Consumer Expectations of Services: Implications for Customer Satisfaction Measures	Kenneth E. Clow; Srivatsa Seshadri	Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference	Elizabeth J. Wilson; William C. Black	2015	Springer International Publishing
Access	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Active Listening	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Adoption Process	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Advertising Message	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Atmosphere	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Attitude Measurement	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Benefits of Marketing	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Brand Equity	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Branding Decisions	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Budgets	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Business Development (Rainmaking)	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Client/Patient Analysis	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Clients&s; /Patients&s; Behavior	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Clients&s; /Patients&s; Satisfaction	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Clients&s; /Patients&s; Service	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Communication Methods	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Communication Process	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Competition	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Competitive Advantage	Kenneth E. Clow; Robert E Stevens	Concise Encyclopedia of Professional Services Marketing	Kenneth E. Clow; Robert E Stevens	2008	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries